What is Digital Marketing

Digital Marketing is the promotion of products, services, or brands using the internet and digital technologies.

Digital marketing professional working on a laptop and desktop computer in a modern workspace.

SCOPE OF DIGITAL MARKETING

The scope of digital marketing is very wide because businesses use online platforms to reach and engage customers. It includes SEO, social media marketing, content marketing, email marketing, online advertising, and e-commerce marketing. Digital marketing also provides many career opportunities and has a strong future as more businesses move online.

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of digital marketing

1. Search Engine Optimization

a) ON PAGE SEO

b) OFF PAGE SEO